Dog owner hiking on a mountain trail with their dog

Our story

Built for dogs who live for adventure

TailGoRa started with a frustrating road trip and a dog who deserved better. I wanted every pet owner to have access to the kind of premium travel gear I wished I'd had.

2019

Founded in the UK

14+

Products in our range

10k+

Happy dogs equipped

4.8★

Average customer rating

Where it all began

I've always travelled with my dog. Weekend breaks, long road trips, hiking holidays — wherever I went, he came too. But every trip came with the same frustrations: harnesses that didn't fit properly in the car, carriers that were too flimsy for real use, bowls that leaked everywhere, leads that tangled at the worst moments. I spent years making do with gear that just wasn't up to the job.

After one particularly chaotic journey — a five-hour drive where nothing worked as it should — I decided enough was enough. If the right products didn't exist, I'd make them. TailGoRa was born from that frustration, and from a simple belief that travelling with your dog should be joyful, not stressful.

Every product in our range is designed to solve a real problem I've experienced firsthand. We test everything rigorously, obsess over the details, and never compromise on safety. Because your dog deserves gear that actually works.

TailGoRa workshop — where our products are designed and tested

What we stand for

Safety first

Every product is tested to relevant UK and EU safety standards. We don't cut corners — your dog's wellbeing is non-negotiable.

Built to last

We use premium materials chosen for durability, not just aesthetics. Our gear is designed to handle years of adventures, not just one season.

Thoughtful design

We obsess over the details — ergonomics, fit, ease of use. Great gear should feel intuitive from the first use.

Honest sustainability

We're on a journey to reduce our environmental footprint. Our organic range uses certified materials, and we're expanding it every year.

The people behind TailGoRa

A small team of dog owners, designers, and outdoor enthusiasts — united by a love of adventure and a high bar for quality.

Sarah Whitmore

Sarah Whitmore

Founder & CEO

Former product designer turned entrepreneur. Sarah has three dogs and has tested every TailGoRa product on the trails herself.

James Okafor

James Okafor

Head of Product

With a background in outdoor equipment manufacturing, James leads our product development and quality assurance process.

Priya Mehta

Priya Mehta

Customer Experience

Priya ensures every TailGoRa customer gets the support they need — before, during, and long after their purchase.

Ready to gear up?

Browse our full range of premium pet travel products — designed in the UK, built for adventure.